They’re also skilled researchers with the ability to turn themselves into Subject Matter Experts (SMEs) in a matter of minutes. Great web writers are more than just experts in the written word. Then, ask them to describe the thought process behind the content and design layout of each piece.įor example, if it’s an online content piece, how did they make sure their language was as accessible and user-friendly as possible? If they chose a blog post, what steps did they take to research and understand the content beforehand? Great content has a purpose, and each writer should be able to explain their approach to creating and delivering it.Īs you review each sample, check to see if their answers align with your expectations and are relevant to your business. Use this space to ask each writer to explain why they chose the samples they did. Rather than simply requesting that each candidate upload a few samples, add an extra field on the application. They also reveal if the candidate has written for an audience similar to yours, as well as if they’ve used a comparable format. Writing samples do more than tell you if a writer can produce quality content. This will give you a clearer idea of what facets of the industry they’ve worked for in the past, and whether that experience makes them a good fit for this opportunity. Rather than putting too much stock into titles, ask each candidate to explain the work they performed in their former roles. Within the content writing industry, there are myriad different roles and sub-roles, each with their own unique title. That’s why it’s best to do a little research to truly understand the knowledge they possess. If someone has any kind of experience in the online writing realm, they’ll use this title to their advantage. In fact, resume tailoring is an oft-used tactic designed to help applicants stand out to hiring managers. Look Beyond TitleĪnyone can put “experienced web writer” on their resume, especially if that’s the title in your job requirement.

To the greatest extent possible, look for writers who have the unique skill sets required to excel in the kind of content writing your company needs. At the same time, someone trained in online article writing might struggle in a print media role.

There is no right or wrong answer, but it’s best to figure it out before you announce the opening.Īs you review applications, remember that someone with an academic background in literature might lack the skills required to create concise, online content. Understand Your Needsīefore you create a job listing for content writing services, take the time to understand exactly what you need.Īre you looking for someone to create new website content only? Do you need white papers and digital brochures, as well as print media pieces? Or, do you require someone with a more technical background who can write user interface text for your mobile applications? Today, we’re sharing five tips to help you find a writer who can take your business to the next level, one word at a time. According to research, the global content marketing industry is set to grow by $269.24 billion from 2020 to 2024.Īs C-suites around the world seek to optimize their web presence, they’re taking a closer look at online content and the valuable role it plays in their overall outreach strategy.Īre you looking to hire a web content writer to help fuel your brand image and grow your digital footprint? If so, it pays to go with the best.

Tips for iwriter